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    There’s no doubt that your mobile phone contact list and calendar are important. Heck, you use them everyday. But what if you could get more value from your contact list, your calendar, and even your phone? Using a contact manager will help you do just that. Contact management is more than just a list of names, numbers, email addresses, and a calendar. Mobile phone contact management is all about turning the contacts in your list into mutually beneficial relationships. Let’s look at how you can derive more value by managing contact details, organizing contacts into meaningful categories, and having an integrated calendar that creates comprehensive contact logs.  

    Managing Contact Details
    Contact details are the most important part of contact management. Apart from the standard address and contact information, there are many details about a contact that, when leveraged, can set you apart from your competitors. Let’s say you’re a sales professional trying to close that big deal and your customer needs a quote by the end of the week. If you’re using a contact manager, you’re able to record the details of the request, schedule a to-do to send the quote, and when you send it, it’s automatically logged so you have a history of your relationship.  

    Recording, tracking, and leveraging details about your relationships can mean the difference between closing the sale and losing out to a competitor. A savvy sales professional will make use of relationship details to deliver what’s important to customers and build sustainable relationships. Remember, people deal with people they like.

    Contact Log
    The ability to instantly recall details about conversations and activities with your customers is a powerful thing. Not only does it showcase your professionalism, it shows you care. And that’s what relationships are all about. When was the last time you talked to an important client? And what was the outcome of the call, meeting or email exchange? Retaining these details ensures consistent and effective communication. With a contact manager that automatically records your customer interactions, you have all the details of your relationship at your fingertips. 

    OrbitsYour Spheres of Influence
    Grouping contacts by orbits, or spheres of influence, allows quick and easy access to those contacts and enables you to leverage relationships and build business strategies based on the needs of specific groups of contacts. Orbits make it effortless to schedule group events and send group notifications. You could create an orbit of your family members for quick contact. Or group your favorite restaurants, making your turn to suggest a lunch spot quick and easy.

    Calendar Integration
    Contact management also includes the ability to schedule appointmentscalls, meetings and to-do’swith your contacts. As you schedule an activity, you select participants, and the activity is recorded on the contacts' records. Even when weeks or months go by between interactions, you'll know how you last interacted and have easy access any notes you recorded from that last conversation.

     

    You might have started by asking yourself, "Do I need a contact manager?" We suggest asking a better question:  “How successful do I want be?” The answer to the second question may be determined by the way you answer the first.

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    Effective selling, as you may have experienced, is also great story-telling. Stories matter, they mean something and help to paint a picture, and ideally, to inspire another person. Real life stories can touch a person’s heart and soul. Recently, as a result of an article I was writing for another publication, I was asked what I have done for a living, and why I’m a big believer that effective contact management is such an integral part of successful selling. Here’s my true story that led this belief.

    The Background 

    I started my career with IBM in 1975 as a sales guy selling mainframes. It was not yet a PC- or Mac-based world. I cold-called on the CEO of a very large distribution company late on a Friday afternoon. I got to speak with him, but literally for only about two minutes. In that period of time he told me that he couldn't talk then because he was getting ready to leave for a two-week skiing vacation with his family in Colorado.  He said that I was welcome to contact him upon his return. When I left that sales call and returned to my car, I “scheduled” a follow up in my DayTimer for three weeks out and noted two very important things - his executive assistant's name, and to ask him about his Colorado skiing vacation with his family.

    The Follow Up

    Three weeks later I called him. I addressed his executive assistant by name. Once connected to the CEO, and after identifying myself, the first words out of my mouth were "Mr. Smith, how was your family skiing vacation in Colorado?" Silence, for a few seconds that seemed longer. Then he said, "You know, you're probably a pretty smart guy if you’re working for IBM, and you’re probably assuming that your competitors are trying to sell me a computer system as well, which would be a correct assumption. They have all called on me in the last few weeks as you did, and each of them knew that I was going on the skiing vacation. Since I've returned they have all already contacted me, and you are the last one to do so. But, and this is what stands out, you are the only one who asked me how my vacation went. What that tells me is that you listened to me, you showed that you care about what I say, and that you are a professional. I like to deal with professionals and I like to deal with people I like, so yes, let's set up that meeting." I sold him an IBM computer solution! I never forgot what he said and what seemed incidental, perhaps even trivial, to me at the time. Remembering that personal detail was the key – the key to him buying, and the key to me selling better. Two simple details that were recorded, recalled, and used, in a then paper-based system, had made the difference. Using technology today allows me, and you, to do it even better.

     So remember, little things don't mean a lot....they mean everything! You just never know which detail may be the one to make the difference. How are you managing those details? 

     

    I am always interested in effective selling stories. Please feel free to contact me at [email protected] and tell me yours.