Did you know that VIPorbit co-founder and CEO also co-invented ACT!, released in 1987, which created the Contact Management category and is attributed to being the catalyst for the CRM industry? We did. So, it came as no surprise to us when Software Advice, the authority on CRM reviews, asked Mike to write a three-part perspective piece on the past, present, and future of CRM.
Around here, we respectfully refer to him as the "grandfather" of CRM, having co-created the product attributed with being the catalyst for the industry. Whether you're a novice or a CRM-veteran, you'll enjoy his insights.
Part 1: The Birth of a Category Known as Contact Management
In this first column, Muhney explores the history of contact management, what was happening in software in 1986, and how those early days shaped the beginnings of the industry. Read the full article here.
Part 2: Carving a New Niche: Establishing Contact Management
After its creation, ACT! existed in a state of suspended animation categorically and stood the risk of the journalistic community placing us in whichever category they chose. They had an intense desire to claim their own identity. They knew that if they created a category, they stood the best chance of leading it. Read the full article here.
Part 3: The Future of CRM: Going Backward to Move Forward
In this third and final segment, Mike discusses where customer relationship management (CRM) is headed. He suggests that in order to move forward, it must return to its roots, using new technology to re-focus on relationships. Read the full article here.






